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May 27, 2015

After 16 years, Matt Rust is departing WQME/Anderson IN and his role a...

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Christian Music Broadcasters station of the year and special awards ar...

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April 29, 2015

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May 27, 2015

Chris McClarney's new live album, Everything And Nothing Less, will re...

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May 20, 2015

Pizza Ranch restaurants will now be offering its customers an original...

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May 13, 2015

It was recently announced that Newsboys’ single God’s Not Dead (Li...

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Eight Seconds? Oh, Look... A Monkey! PDF Print E-mail
Wednesday, 27 May 2015 20:25
A goldfish listens to your station longer than the average person. By one second.
Not a lie. Not an exaggeration. The latest brain studies show that the average attention span is about 8 seconds. A goldfish has a 9-second attention span. Don't believe me? Then check out the National Center for Biotechnology, the National U.S. Library of Medicine, and the Associated Press. They confirmed it.
Did you read that last sentence? Probably not. Because it has long words. Oh, and the average person only reads the first 100 words of an article, then clicks away. I just typed 100 words.
Are you still here? Awesome! Because here's the point I want to make: You only have seconds catch my interest...convey an idea...and make a call to action.
After that, I'm distracted. By kids. By stupid drivers. By monkeys.
So...use those seconds wisely. Pull me in. Make me want to give you another eight seconds. Or tell me where to click online so I can scan another 100 words before the monkeys steal my attention. Again.
Sound impossible to get people to pay attention? Not impossible. But it takes a lot of work on your part. It means you have to find the MOST INTERESTING WAY to tell your story. EVERY SINGLE TIME. Or the monkeys will steal your listeners. Or was it the goldfish?
If you don't read anything else, read this: People only have an 8-second attention span. So be interesting. Make your words count!
Wow...you've stuck around for over 250 words! You've got a huge attention span!
Hey, look...a monkey!
 

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