Friday, 28 November 2014
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November 19, 2014

Alan Jackson, Lady Antebellum, the Roys and Carrie Underwood were all ...

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November 12, 2014

WSNL-A/Flint is now an AM-FM combo, new to the FM dial at 106.5. KLJY/...

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November 5, 2014

When WMHK/Columbia was sold to EMF (K-Love/AirOne) Eric Polek made pre...

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Artist News

November 26, 2014

Worship artist, Jaime Jamgochian, is bringing holiday cheer to fans ar...

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November 19, 2014

The Rick Webb Family has released Joy to the World, a 10-track project...

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November 12, 2014

Worship leader and singer-songwriter Debra Black has released a specia...

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Pinterest, Becky, and Becky's Husband? PDF Print E-mail
Wednesday, 26 November 2014 10:15
arbuckle_smHappy Thanksgiving! Hope that your Thanksgiving Day is a great one this year!
Here's something interesting that I found this past week and wanted to pass on to your promotions and on-air team. The latest stats from Pinterest show that the social sharing site is picking up steam with men.  According to the company, more guys now use Pinterest than read Sports Illustrated and GQ.
I know that a lot of stations use Pinterest to share Scriptures and encouragement. And a lot of times, posts are designed for women, so it makes sense to post stuff for Becky (or whatever your target listener's name is)...but now it appears that Becky's husband has joined the crowd and is using Pinterest as well.
So my suggestion is this: Keep posting for Becky. She's still your primary listener. But develop some posts that she can share with her husband. Maybe from time to time you can post a powerful parenting/fatherhood quote. Maybe an activity that dad can do with his kids. Maybe you've used a great bit of show prep on the air and want to turn it into a social media share. Go for it. Becky will appreciate that you're thinking of her family, and when she shares it, other people will hear about your station.
Viral sharing...viral promotions. You can't lose when you keep the whole family in mind as you build content and promotions.
 

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