Saturday, 28 February 2015
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February 25, 2015

WPER/Fredericksburg has hired Angela Stevens as morning co-host replac...

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February 18, 2015

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February 11, 2015

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February 25, 2015

For the third year, Texas-based Blue Scout Media will produce and deli...

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February 18, 2015

Ten years after their live worship recording, Rescue, NewSong announce...

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February 11, 2015

Newsboys launches the We Believe...God’s Not Dead 2015 Spring Tour t...

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Rekindling Creativity – Part 1 PDF Print E-mail
Wednesday, 25 February 2015 19:34
arbuckle_smWhen was the last time you fed your creativity? When you read something beyond the industry sites and news stories? When was the last time you read a novel, a short story, or a biography...just because it was interesting? I have a couple of dozen books stored in my Amazon account, ready to read on my tablet, but I don't seem to get around to them. There's always something pressing that needs my attention.
But what if those stories are important? What if investing in creativity is an important key to reaching our world for Christ? About four years ago I was priveleged to be in the room with Bob Waliszewski, host of Focus on the Family's Plugged In radio feature and Paul McCusker, who at the time was the executive producer for Focus on the Family's Radio Theatre program. Both were waiting to be interviewed on a webcast, and while they were waiting, they started talking about creativity and media. Their impromptu conversation was so challenging and fascinating that I followed up with Paul McCusker and asked him to share some of his thoughts on creativity and how it relates to our industry. I condensed his words into a short article. Here are a few of the high points:
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“I am convinced that we didn’t lose this last generation because of any political legislation, but because our adversaries told better stories and made better music and art than we did.”
Paul McCusker’s doesn’t just preach Christian creativity. He practices what he preaches with over 40 published articles, full-length plays, screenplays and lyrics…plus having written over 150 episodes for Adventures in Odyssey.
“Using our imaginations, being innovative, about how we communicate to our listeners is critical – especially since we’re communicating something as valuable and precious as God’s principles for living.” But unlike many artistic alchemists who hide their formulas for success, Paul McCusker is open about what fuels his creativity. “At the heart of it, my Christianity pervades all of my creativity. There’s no escaping it. I once tried to write something that I thought was detached from any real Christianity – and I couldn’t do it.” And to stay at the top of his game, Paul studies other artists’ works: “Even when I vehemently disagree with the worldview of certain writers, novels, movies and music I take in, I am constantly studying the disciplines and techniques used by those artists.”
But the greatest influence in his creativity? The Great Storyteller. “I’m a story guy, so I’ll always champion using story – more than mere facts and information – to reach people’s hearts. Jesus did it. Why wouldn’t we?”
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Over the next couple of weeks, I'll share some additional insights and ideas on creativity to encourage you to find fresh approaches to sharing your message with your audience. And in the meantime, go ahead...open a book...and feed your creative muscle!
 

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