Not long ago, I had someone come up to me at a remote and tell me, "You said something years ago and it ministered to me. I wrote it down and wrote your name next to it."

I had just recently gotten back on the air after a twelve-year-old detour into national radio promotions and communications with Focus on the Family. And I didn't think anyone would remember me...let alone remember a devotional thought that I've long since forgotten. But here was a listener who remembered, not just what was said, but the difference it made.

You've maybe heard something similar. I hope you hear it often, because it's important to know that you're making a difference in people's lives. And it's also a reminder that we are in the business of creating memorable moments for listeners.

Our role, whether an on-air jock or PD is to create moments that link our listeners to our stations and to let them know that they're part of something much bigger. We create those moments through stories, through music, and through one-on-one
connections.

So whatever you do this week, any time you get to open the mic, remember that we're in the business of creating memories. Make them good ones!

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions.  He is a Colorado Springs-based morning show co-host and writer. You can connect with him at bThis email address is being protected from spambots. You need JavaScript enabled to view it....

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