As Christian communicators, we have the honor of telling the greatest story ever told. But our world is noisy. How do we cut through the clutter to share our message?

If it's true that people see thousands of messages each day, how can we make sure the truth of God's Word and His love rises above all other messages?

The answer is two-fold: First, to that we're not the first generation to ever deal with a noisy world. And secondly, to look to how others have succeeded in sharing God's truth. In the middle half of the last century, author C.S. Lewis shared his thoughts on how to spread the Gospel message. His words are still good for today:

“We can make people (often) attend to the Christian point of view for half an hour or so; but the moment they have gone away from our lecture or laid down our article, they are plunged back into a world where the opposite position is taken for granted. As long as that situation exists, widespread success is simply impossible. We must attack the enemy’s line of communication. What we want is not more little books about Christianity, but more little books by Christians on other subjects — with their Christianity latent. You can see this most easily if you look at it the other way round. Our Faith is not very likely to be shaken by any book on Hinduism. But if whenever we read an elementary book on Geology, Botany, Politics, or Astronomy, we found that its implications were Hindu, that would shake us. It is not the books written in direct defense of Materialism that make the modern man a materialist; it is the materialistic assumptions in all the other books. In the same way, it is not books on Christianity that will really trouble him. But he would be troubled if, whenever he wanted a cheap popular introduction to some science, the best work on the market was always by a Christian.” (C.S. Lewis, God in the Dock)

What opportunities do you have today to tell little stories? To write little books? To share the simple truths of the Gospel in small but powerful ways? Small stories can make a big difference.

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions.  He is a Colorado Springs-based morning show co-host and writer. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it....

What's available with registration?

Easy to startAlmost everything CMW publishes is free. No membership fees. No annual fees. No requirement to buy anything to be a reporter. No purchase necessary to get the free PDF delivery. But we do have a premium level to this website. With your annual subscription, you'll get access to the entire charts, and not just the top-10.

Read more...

How to get the elusive reporters list

Native RTL SupportOur business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.

Read more...

JSN Epic template designed by JoomlaShine.com