As Christian communicators, we have the honor of telling the greatest story ever told. But our world is noisy. How do we cut through the clutter to share our message?
If it's true that people see thousands of messages each day, how can we make sure the truth of God's Word and His love rises above all other messages?
The answer is two-fold: First, to that we're not the first generation to ever deal with a noisy world. And secondly, to look to how others have succeeded in sharing God's truth. In the middle half of the last century, author C.S. Lewis shared his thoughts on how to spread the Gospel message. His words are still good for today:
“We can make people (often) attend to the Christian point of view for half an hour or so; but the moment they have gone away from our lecture or laid down our article, they are plunged back into a world where the opposite position is taken for granted. As long as that situation exists, widespread success is simply impossible. We must attack the enemy’s line of communication. What we want is not more little books about Christianity, but more little books by Christians on other subjects — with their Christianity latent. You can see this most easily if you look at it the other way round. Our Faith is not very likely to be shaken by any book on Hinduism. But if whenever we read an elementary book on Geology, Botany, Politics, or Astronomy, we found that its implications were Hindu, that would shake us. It is not the books written in direct defense of Materialism that make the modern man a materialist; it is the materialistic assumptions in all the other books. In the same way, it is not books on Christianity that will really trouble him. But he would be troubled if, whenever he wanted a cheap popular introduction to some science, the best work on the market was always by a Christian.” (C.S. Lewis, God in the Dock)
What opportunities do you have today to tell little stories? To write little books? To share the simple truths of the Gospel in small but powerful ways? Small stories can make a big difference.
Bill Arbuckle CMW