The holiday season is one of the busiest times of the year, but it's also one of the best times of the year to promote your station. So before you head out on a remote, a toy drive, or a Thanksgiving marathon, review this checklist to make the most of your station promotions.
• Give your entire staff a one page description of the event. Include the Who, What, Where, When, and Why. Add important phone numbers for key contacts including the host at the site.
• Line up all messaging on-air and on-line. Taking the time to coordinate your communications allows you to reach your audience on their platform of choice: live broadcast, web, Facebook, Instagram or Twitter.
• Think about the remote as a chance to gather audio testimonials, photos, and quotes from your audience. Use these in other promotions, direct mail pieces, or online posts.
• Fill your promo box/bucket. Make sure you're well-stocked with stickers, station guides, pens, entry forms and giveaways.
• Check your equipment. Does it work? Do you need extra batteries? Memory cards?
• Does everyone on your team have station gear or name tags?
• Bring your cellphone charger. Otherwise, your phone will die at the worst moment possible.
Remember that today's radio remotes can be much more than a couple of call-ins to the station. They can become multi-platform events that reach audiences on the medium of their choice. Make every effort to keep people excited and interested in your station.
Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions.
He is a Colorado Springs-based morning show co-host and writer. You can connect with him at