When the holidays – Thanksgiving, Christmas and New Year's Day – are over, what will be your greatest success?

Will you see a boost in listenership? Online growth? More donations and funding?

What goals are you setting so that you see those increases?

While much of our focus is on making sure we've covered the details for each holiday promotion, scheduled staff to cover vacations and holidays, it's easy to overlook the opportunities we have during the holiday season.

Take time today to write out three goals you'd like to accomplish during November and December. It may only take five minutes to write them on a three-by-five card or jot down in Evernote, but make sure you put them in a place where you'll see them often. And as each station event comes up, remind yourself of those goals and keep them in mind whether you're in the field or on the phone.

It doesn't matter whether your goals are little or big. What matters is that you plan for success, then put feet to your dreams.

Make the most of the opportunities that come your way during the holiday season and be intentional to reach your goals.


Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions.  He is a Colorado Springs-based morning show co-host and writer. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it....

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