How many times do you touch your phone in a day?

Give it a guess: 50? 100?

Not even close. If you're an average user, you'll touch your phone about 2,617 times per day. And in terms of usage, it translates to more than two-and-half hours per day. For “average” users. Heavy users doubled the number of touches – 5,400 a day which translates to almost four hours a day.

That's probably more time spent per day with a phone than with our spouse or family!

No wonder we sometimes feel like we're addicted to our phones. We are.

Research company dscout ( tracked 94 cell phone users for five days in 2016 and discovered our phone usage is much higher than anyone expected.

So why do people spend so much time online? What occupies their attention? Facebook. Nearly 15% of users spent time on the social media network – more than any other app on their phones. Gaming and shopping were the next highest categories.

(Read the full research at – Putting a Finger on Our Phone Obsession.)

Why does pone research matter so much to radio? If we know where people are spending time, we can program to that channel.

Are you making the connection between your on-air programming and Facebook? Are you investing in social media. What changes can you make to connect with your key listeners on the platform of their choice?

Bill Arbuckle CMW        

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions.  He is a Colorado Springs-based morning show co-host and writer. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it....

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