They're irresistible. Those four little words. They tug at our imagination and immerse us in a grand adventure.
“Once upon a time...”
Whenever you hear those magical words, you know there's a castle. A princess. A dragon. Or maybe you think of shipwrecks. Pirates. Treasure. But even more important than the setting and characters, you know you're going to experience something special: a story.
We love stories. We listen to them, we watch them on screens, and we read them constantly. There's always time to enjoy a good story.
As we begin a brand-new year, I invite you to reconnect with stories.
Because we need stories. Stories immerse people in truth. In the truth that dragons can be defeated. That lives can be rescued. That what is lost can be found.
Stories connect us to each other. There's no better way to build a bridge to an outsider, to convey a difficult truth or to leave a lasting message than to tell a story.
We are made for stories. Our Creator uses stories to reveal himself: a lamb ready for sacrifice, a light to scatter the darkness, a farmer who plants a field. Is it any surprise that He is known as The Word?
If we want to reach our world, we need to re-master the craft of telling stories. The best way to learn is to spend time with some good stories.
So as we start the new year, take time this week to sit down and enjoy a good story – your choice. Relish it. Immerse yourself in it. And rediscover the power of a story.
As you reacquaint yourself with stories, you'll find that you'll want to tell stories.
And our world needs to hear more stories. Especially the one that goes like this: “In the beginning...”
Are you up for the challenge?
What will your story be?

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media
promotions.  You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it....

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