Have you started planning your station's Easter promotions? If not, here are a couple of ideas to consider as you look ahead.
1) Get local churches involved. The easiest way is to remind churches to send information about their Easter Sunday services. Other ideas include asking local pastors to write a devotional that appears on your station Facebook page. Promote it on air, online and via social media. Most ministers have something readily available, so it's just a matter of inviting them to submit. It can help build important relationships with your local community.
2) Think about families. What is mom doing around Easter? Building baskets for kids? Give her some tips and ideas so she can stuff Easter baskets with more than candy. Are families sharing Easter dinner? Offer recipes or Easter-dinner survival tips.
3) Talk about service projects. You may know of local ministries who will be serving a special dinner. Promote it and invite your listeners to volunteer or donate food. How about nursing homes and care facilities? Find out what's available and share it with your audience.
4) Have fun. Easter egg hunts are fun, by why not mix it up a bit and offer a digital Easter egg hunt that families can do on their own time. Pick various local tourist sites or choose area churches as your “eggs.” Encourage families to share their findings and earn a prize for competing. (Invite sponsors to contribute a free/discount meal or something small that families can enjoy together.
5) Share the hope. Easter is, after all, the greatest reason for hope. We celebrate Christ's resurrection … make sure people know why it matters. You don't have to beat people over the head with the message, but you can find some upbeat, hopeful ways share Christ's sacrifice for us.
Start planning your Easter promotions and find ways to get families involved with your message.
Bill Arbuckle CMW