Start planning your summer promotions now. Take a few minutes this week and answer these questions:
1) How can I serve my listeners – especially moms of school-aged kids – this summer?
2) How do I want the station to be perceived?
3) How can I keep listeners engaged on a daily basis?
4) Where do I want the station to be (financially, listenership, credibility) for Fall/Winter events?
Note: “Promotions” aren't always about doing things. More often than not, “promotions” are about establishing and strengthening your station image.
While you're planning promotions and events, here are a few dates to keep in mind:
• May 14 – Mother's Day
• May 29 – Memorial Day
• June 6 – D-Day
• June 14 – Flag Day
• June 18 – Father's Day
• June 19 – Juneteenth Day
• June 20 – Summer Solstice
• July 4 – Independence Day
Take a look at these dates and events, then apply the answers to the questions above. If these events help serve listeners, strengthen your credibility and engage listeners, they might just be a good fit.
This coming summer, put your time and energy into the promotions and events that will grow your station's brand and increase listenership.

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How to get the elusive reporters list

Native RTL SupportOur business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.

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