You’ve worked to develop a significant brand. You’ve put time into crafting imagers, creating an online presence, and reminding listeners about who you are.
Now, you want to know if all that work is paying off. How can you tell? It all comes down to this one simple question: What is the first thing listeners say about your station?
Listeners don’t have to parrot your slogan/ID/imagers word-for-word. Nor do they have to know the font colors and graphics. But remember that <b>a brand is a promise you make to your listeners. If you are keeping your promise to listeners, they’ll know. And they’ll be able to tell others about the promise you’ve made.
It really is that simple. But don’t be fooled. It takes a lot of hard work.
Our job in media is to build people connections. To relate. And we relate to listeners when we make promises and keep them. That’s why it’s important to not just say that we’re family friendly…<b>we have to keep our word. Even when it’s not convenient. Or easy. Your job is to always stick to your brand promise and put the family first.
Is your branding effective? Are you keeping your brand promises? You’ll find out when you take time to listen.

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Easy to startAlmost everything CMW publishes is free. No membership fees. No annual fees. No requirement to buy anything to be a reporter. No purchase necessary to get the free PDF delivery. But we do have a premium level to this website. With your annual subscription, you'll get access to the entire charts, and not just the top-10.

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How to get the elusive reporters list

Native RTL SupportOur business model is different from the other publications. They charge big money for the publication and then give away the list of surveyed stations. This means the important data for promoters is free, while radio stations bear the higher cost, effectively just for the right of reporting. CMW's business model charges radio nothing. Zero. Nada. But we do charge for the reporters list.

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