Pray for the families of First Baptist Church in Sutherland Springs, Texas.

And then check to make sure your station has everything it needs to help your community should a crisis arise.

One thing you can do to help your station today is to build a contacts base so that your team knows who to call or reach out to during a crisis. Here's where to start:

1) Team Contacts: Make sure everyone on your team knows how to contact you, your engineer and each other during a crisis. If possible, add a “preferred contact method” - text, email, phone.

2) Police and First Responders: Get the names and contact number of your local police information officer (PIO) or firefighter information officer, spokespersons for local leaders and key contacts within local chapters of the Red Cross or emergency agencies. Take five minutes and contact these office to introduce yourself and let leaders know you want to work with them during an emergency situation.

3) Local Hospitals, Blood Banks and Food Banks: Get accurate, up-to-date info so that you can announce blood drives or relief distribution drop-off points.

4) Local Clergy and Counselors: Choose a few trusted pastors and Christian counselors who can talk to your audience about the crisis and help listeners/readers find the spiritual and emotional resources they need as they deal with crises.

Be pro-active. Make key connections and regularly update those contacts. Help your team be ready to reach out and provide the tools your local audience needs – when they need it most.

And pray for the families of First Baptist Church in Sutherland Springs, Texas.

Bill Arbuckle CMW

Bill Arbuckle is a media and marketing pro with over twenty-five years experience in creating media promotions. You can connect with him at This email address is being protected from spambots. You need JavaScript enabled to view it..

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